DRUM Property Group is going ahead with a 108-apartment development in Finnieston.
G3 Square in Minerva Street will rise to six and seven storeys and is due to be completed in 2020.
Drum say the architecture will echo the height and feel of nearby traditional sandstone building and crescents.
There will be a mixture of one, two and three-bedroom apartments, including three penthouses. Prices will start from £159,995.
Planning permission is in place for a total of 189 flats in two blocks at the site.
Fife Hyland, communications director at Drum Property Group, said: “In recent years, Finnieston has been transformed by the arrival of new restaurants, shops, bars and gyms, cementing its position as one the best places to live in the UK. We’re incredibly excited to add to the bustling area with a development offering city lifestyle living in the heart of Finnieston’s vibrant community.
“G3 Square will appeal to first time buyers, young professionals, down-sizers and investors seeking high quality homes in an exciting and well-connected urban area.”